3D Real Estate Renderings for Faster Property Sales

Real Estate Marketing and the Art of Selling

In real estate sector, staying ahead of the competition is crucial. By harnessing the power of art and technology, real estate professionals like real estate developers and agents, can now showcase properties in a once unimaginable way.

The Visual Advantage of Real Estate Renderings

The real estate business has always relied on visual materials to attract potential buyers, but real estate renderings have taken it to a whole new level. 3D renderings are lifelike images of properties, showcasing them from the best angles to clients. They have emerged as a crucial marketing tool, mostly for buildings under construction or for unbuilt ones. They enable buyers to visualize the space as in real life, enhance marketing efforts, and captivate attention, making it easier for agents and developers to generate interest and close sales.

3D rendering images can be used in a variety of ways, from print and digital marketing materials and help potential customers visualize unfinished properties leading to faster sales.

Residential Towers on Guard in Utrecht, Netherlands - storytelling architectural visualization 01

Towers on Guard in Utrecht, Netherlands / Architect: Groosman Architecten / A high-quality render services result showcasing residential towers as in real life: RNDR

#1 Visualizing Unfinished Properties with Real Estate Renderings

One of the primary challenges real estate agents face is selling unfinished or unbuilt properties. It can be difficult for potential clients to envision the final product based on blueprints or empty property. A skilled real estate agent can help bridge this gap and make the property more appealing.

This is where real estate rendered image services come into play. Appealing, storytelling, and high-quality renders of the finished property allow real estate agents to showcase the potential of the space, thus easing any apprehensions buyers may have. The result? More leads and faster sales.

#2 Enhancing Marketing Efforts in Real Estate Industry

In today’s fast-paced real estate market, standing out among the competition is essential. 3D rendering images offer a significant advantage in marketing campaigns by providing high-quality visuals that are eye-catching and effective across multiple channels.

Whether used in digital marketing or print materials, rendered images can accurately depict all the most desirable aspects of a building and its floor plan, increasing its appeal to potential buyers and ultimately boosting sales.

3D rendering images provide a visual advantage to the real estate company because they showcase the property in its best light. In this way agents and developers market properties more effectively and can generate more sales.

To learn more, read this article: Real Estate Renderings: Bringing the Power in Marketing

#3 Captivating the Buyers Attention with Real Estate Renderings

3D architectural rendering images do more than just showcase a property – they create an emotional connection with potential buyers. By providing a visually appealing image, 3D renderings help buyers envision themselves living in the space, making the property more memorable and attractive.

This emotional connection can be the deciding factor, turning a casual browser into a serious buyer.

Hattersheim project, Germany - interior rendering visualization 03

Bedroom at Hattersheim, Germany / Interior designers and real estate professionals: Immowerk / Example of a 3D rendering for real estate of a house with furniture and other elements: RNDR

Types of Real Estate Renderings in Real Estate Agents’ Professional Life

Not all 3D rendering images of estates are created equal. To cater to the varying needs of agents and developers, there are several types of 3D renderings available, each with its own unique benefits. These include 3D interior and exterior renderings, 3D sections and floor plans, and virtual tours.

Understanding the various types of real estate renderings empower agents and developers to select the option that best suits their specific sales marketing needs.

#1 3D Exterior Renderings

The exterior visualizations give often the first impression to customers. 3D exterior renderings allow agents and developers to showcase the building’s facade and surrounding environment, providing a better understanding of the property’s context. What’s more, presenting the property from different angles entices buyers’ interest to explore further.

Exterior views present a new development from multiple angles to a potential buyer. 3D images taken from the outside give the opportunity to see the building from eye level or a fly-through perspective. For example, they can be used for showcasing empty houses and site plans, from small to large projects, all before construction begins.

Shopping Mall in Walburg, Netherlands  - storytelling architectural visualization 01

Shopping mall in Walburg, Netherlands / Architect: Groosman Architecten / 3D image of a commercial project showcasing particular details of the exterior made by real estate rendering company: RNDR

#2 3D Interior Renderings

3D interior renderings are a tool for interior designers, showcasing the design and layout of a floor plan from different angles. With lifelike images, potential clients can visualize the space as if they were physically present, enabling them to make faster decisions.

These eye-catching visuals can also highlight the potential of a building’s interior, such as how furniture could be arranged or how different design styles might look. This level of detail makes 3D interior renderings indispensable in the real estate business during sales presentations to customers.

For additional information, take a look at this article: All You Need to Know About Interior Design Renderings in 2023

Private Villa, Ibiza, Spain - storytelling interior render 01

Private villa, Ibiza, Spain / Interior designers and architects: Desarrollos Vista Alegre S. L. /  Example of the 3D interior rendering of a private house complete with furniture and other detail made by real estate rendering company: RNDR

#3 3D Sections and 3D Floor Plans

Understanding the layout and the flow of a property can be challenging for potential buyers. It is not easy to imagine the whole apartment and its spatial relation without the ability to read technical floor plan drawings. Realtors can use the support of 3D floor plans and 3D sections and provide a comprehensive view of the property’s layout, allowing buyers to gain insights into:

  • The number and size of rooms
  • The flow of the space (private or commercial space floor plan)
  • The location of key features (such as bathrooms and kitchens)
  • The overall size and shape of the property

This information can help prospects understand how the space can be organized. Offering a clear depiction of the property, these 3D renderings guide buyers towards more informed decisions, thus streamlining the buying process.

UVA - Amsterdam University Competition, Netherlands - Doll's House View 01

UVA Competition, Netherlands / Building design: Studio Leon Thier / 3D architectural rendering for real estate as a 3D section, named also as doll-house-view showcasing the spatial design complexity in details: RNDR

3D Floorplan rendering

3D rendering of a private house floor plan presenting interior details and spatial solution allowing the understanding the layout and the flow of a property: RNDR

#4 Virtual Tours and Walkthroughs

Incorporating virtual tours provides a lifelike representation of the property in motion. They provide immersive experiences that allow prospects to explore properties remotely in virtual reality, eliminating the need for in-person visits or allowing them to see the building before construction begins.

Virtual tours and walkthroughs are enhancing estate appeal to potential buyers and increasing the likelihood of a sale in the virtual reality market.

Luxurious Villa in Messila, Kuwait City, Kuwait - architectural visualization and real estae rendering 01

Luxurious villa in Messila, Kuwait City, Kuwait / Architect: Aisha Ameen Design Studio / Example of exterior rendering 3D architectural visualization: RNDR

Customization and Flexibility in Real Estate Renderings Types

With various design styles, perspectives, and angles available, real estate agents and developers can use captivating and storytelling rendered 3D illustrations that cater to specific buyer segments, ensuring that the property is presented in the most effective way possible.

#1 Design Styles Expressed Visually

Different buyers have different design preferences, which is why it’s important to showcase various design styles in 3D rendering illustrations of estates. By presenting properties in different styles, real estate agents and developers can target specific buyer segments and increase the chances of a sale.

Interior rendering 01 - room for kids, Germany
Interior rendering 02 - room for kids, Germany

Interior with kids toys, Germany / 3D architectural visualization showcasing interior design ideas: RNDR

#2 Perspectives and Angles

3D real estate renderings can be created from multiple perspectives and angles, ensuring that the property is presented in an appealing way. By showcasing the building from aerial, street-level, and interior perspectives, agents and developers can provide potential clients with a comprehensive understanding of the project and its context. It is an excellent way to captivate potential clients and grant them the opportunity to delve further into the intricacies of the estate design.

Architectural 3D rendering for architecture competition Azieweg in Haarlem, Netherlands - nr 5
Architectural 3D rendering for architecture competition Azieweg in Haarlem, Netherlands - nr 2
Architectural 3D rendering for architecture competition Azieweg in Haarlem, Netherlands - nr 4
Architectural 3D rendering for architecture competition Azieweg in Haarlem, Netherlands - nr 1

1st prize architectural competition / Azieweg in Haarlem, Netherlands / Real estate developer and designers: VORM x Bosch Slabbers x Geurst & Schulze Architecten / Example of the 3D real estate renderings of a property with use of different perspectives and angles made by real estate rendering company: RNDR

Cost and Time Considerations are Important for Each Real Estate Agent

Besides the numerous benefits of 3D rendering illustrations, cost and time are important considerations in selecting a 3D rendering service. The price can be influenced by factors such as the complexity and detail of the project, with the completion timeframe depending on the project’s scope and requirements.

Understanding these factors can help agents and developers make informed decisions when choosing among 3D rendering services options.

#1 Factors Affecting Price of 3D Rendering

The price of 3D rendering visuals can vary depending on factors, such as size, complexity, and level of detail. By understanding these factors, agents and developers can choose a 3D rendering service that fits within their budget and ensures that the money is spent wisely.

On average, 3D rendering services can range from hundreds to upwards of thousands of euros or dollars per rendered image. The rendering price depends on the complexity and size of the project, but also on the quality and power of 3D studio hardware. For example, if the price is too low, that might indicate a lack of expertise or powerful computers within the 3D rendering studio. So it is better to be prepared to shell out more money for real estate 3D rendering services, in order to ensure quality delivery.

#2 Timeframe for Completion of Real Estate 3D Rendering

The time it takes to complete a rendering project can depend on factors, such as the project’s scope and the rendering service’s expertise. By considering these factors, agents and developers can ensure that their real estate 3D rendering images are delivered promptly, helping to speed up the selling process and attract potential clients.

For example, on average we can complete up to 10 rendering 3D illustrations in two to three weeks, while 15 or 20 pieces in three to four weeks. Booking earlier ensures that deadlines will be kept.

How Real Estate Renderings Services Benefit Agents and Developers

Real estate 3D rendering illustrations offer a multitude of benefits for real estate agencies and real estate developers, including:

  • Pre-selling real estate with life showing 3D rendering promotial material
  • Improved buyer perspective
  • Streamlined selling processes of commercial properties
  • Promote properties virtually before construction phase starts
  • Digital real estate marketing advantages
  • Enhanced client attraction

Incorporating high-quality 3D rendering services into marketing efforts empowers agents and developers to outdo the competition and expedite property sales.

#1 The Buyer’s Perspective and The Buyer’s Journey

3D renderings help prospects visualize the project before the construction starts, making it easier for them to make informed decisions and progress through the buyer’s journey. By providing a clear and detailed representation of the property, renderings can increase engagement and encourage further interaction with listings, ultimately allowing them to sell more.

#2 Streamlined Selling Process and Remote Purchases

Real estate 3D rendering images facilitate remote property purchases and speed up the selling process by:

  • Enhancing 3D visualization
  • Optimizing marketing efforts
  • Enabling remote purchases
  • Expediting decision-making
  • Giving potential buyers design options
  • Reducing costs and save time

By providing clear visual representations and enabling customers to explore properties remotely, 3D architectural rendering images can help agents and developers close sales more efficiently.

#3 The Digital Advantage in Online Marketing

3D image renderings enhance online marketing efforts by providing high-quality visuals that attract potential buyers and create a more immersive experience. By incorporating 3D architectural rendering images into their online marketing strategy, agents and developers can reach a wider audience and generate more leads, ultimately resulting in more sales.

#4 Improved Client Attraction in Selling Process

3D real estate rendering images help agents and developers attract more clients by showcasing the best features of a property. By presenting properties with appealing and high-quality rendering visuals, agents and developers can create a favorable initial impression, motivating potential customers to take a closer look and ultimately increasing the chances of a sale.

De Opkamer Housing Competition with 1st prize – Overstek 1, in Kamerik, Netherlands - archviz 01

De Opkamer Housing Competition with 1st prize – Overstek 1, in Kamerik, Netherlands / Architects and real estate professionals: Bemog Projektontwikkeling  x TVA architecten / 1st prize architectural tender / Example of a 3D rendering services for a real estate property with a buyer’s perspective and journey made by real estate rendering company: RNDR

Tips for Choosing a Real Estate Rendering Service Company

Selecting a 3D rendering service necessitates consideration of the following factors:

  • Expertise
  • Experience
  • Portfolio
  • Testimonials

Taking these factors into account enables agents and developers to opt for a service capable of delivering high-quality 3D real estate rendering images that facilitate faster property sales.

#1 Expertise and Experience

Choose a rendering service with a proven track record and expertise in the real estate niche. This ensures that the chosen 3D rendering services studio understands the unique needs and demands of the industry, and can create 3D renderings that not only look great but also effectively showcase the property.

#2 Portfolio and Testimonials

Review the service’s portfolio and customer testimonials to ensure the 3D visualization company can create high-quality renderings for potential clients.

A strong portfolio demonstrates the service’s ability to create visually appealing and effective 3D renderings, while positive customer testimonials indicate a high level of customer satisfaction.

For more details, check out this article: A Guide to the Do’s and Don’ts when Engaging a 3D Rendering Company

Beurskwartier – new city center, Utrecht, Netherlands - Aerial rendering 01

Beurskwartier, Utrecht, Netherlands / Urban designers: Urbanext + Utrecht Municipality / 3D aerial rendering as bird’s eye view 3D visualization of future blocks of houses in the city centre based on drone footage: RNDR

Fazit: Utilize The Art of Selling with 3D Images

3D real estate rendering images offer a powerful tool for agents and developers to stay ahead in the competitive real estate market. By providing lifelike visualizations of properties, streamlining the selling process, and enhancing marketing efforts, renderings can help agents and developers sell properties faster and more effectively.

As the real estate industry continues to evolve, 3D real estate rendering images become an indispensable tool for agents and developers during project presentations to customers. By offering a wide range of benefits, including:

  • Enhanced 3D visualization of unbuilt project or project under construction
  • Streamlined selling processes
  • Increased buyer interest and engagement
  • Improved marketing materials for website and social media
  • Faster property sales

3D real estate rendering images can help agents and developers stay ahead of the competition and sell properties faster by utilizing effective real estate marketing strategies. Don’t miss out on the benefits of 3D real estate rendering images – embrace the art of selling with 3D images and elevate your real estate business to new heights.

Contact with our team today and let us help you skyrocket your real estate presentations and marketing materials: work@renderartstudio.com

Malgo Widaj

Malgo Widaj

founder and owner of RNDR, art director, and head of all operations at RNDR

After 10 years of designing public spaces around Europe in both projects and competitions, a desire was born to start an international atelier with an inclusive and sustainable approach, that focuses on meaningful beauty creation driven by tech. And it happened!

Now RNDR teams are helping product designers, architects, and developers around the globe to increase visual communication through storytelling images, improve media presence, win project competitions or leverage sales through rendering experiences.

DO YOU HAVE THE TIME AND SKILLS
TO CREATE HIGH-QUALITY RENDERS?

DO YOU HAVE THE TIME AND SKILLS
TO CREATE HIGH-QUALITY RENDERS?