What is the Purpose of Architectural Rendering?
Your success depends on your ability to articulate your architectural concepts and wow your audience with alluring project presentations and pitches. Models, drawings, and simple 3D illustrations serve their purpose. For complex exterior and interior design, advanced methods, such as artistic and storytelling 3D renderings, are more than helpful.
The quality architectural rendering provides a preview of how different proposed types of architectural design will appear after it is finished. With the use of 3D technology software, 3D artists can produce appealing 3D architectural visualizations of architects’ designs, providing their audience with a complete view of the building’s ultimate aesthetics.
3D Rendering Outsourcing
Of course, you do not have to buy all the software or learn new techniques of model creation or lighting settings. You can easily outsource rendering services and trust CGI experts for better results.
Architectural Rendering Needs
The question remains: Do you really need to create three-dimensional images to show the proposed architectural design? How can you evaluate this need to create renderings? We will address the needs in this article based on our extensive experience in this field working with architects and designers around the globe for several years on all types of architectural renderings.
Croonhoven Hoogezand, Netherlands / Design: Bemog Projektontwikkeling / Interior render: RNDR
#1 Improve Your Project Presentations
If you are missing an artistic touch during your architectural project presentations, this might be for you. If you need to improve your project’s exposure or leverage your plans into storytelling architectural illustration, a 3D Rendering Partner is the perfect solution for your goal.
High-quality renders specialize in converting your architectural plans into artistic 3D images giving you quality control of 3D architecture software results in the outcome – 3D illustrations, you won’t just be telling an audience about space – you’ll be giving them an appealing experience that brings life to any technical drawing.
#2 Communicate Design Ideas Efficiently
Have effective visual communication skills to support your architectural firm. Without them, projects are difficult to express. When it comes to complex design and concept storytelling 3D illustrations is an efficient presentation booster. Using 3D architecture software and rendering techniques can help to better communicate your design ideas.
They are often categorized into three sub-types: exterior, interior, and aerial renderings. Exterior renderings are defined as images where the vantage point or viewing angle is located on the outside of the building, while interior renderings are defined as images where the vantage point or viewing angle is located on the inside of the building. Aerial renderings are similar to exterior renderings, however, their viewing angle is located outside and above the building looking down at the model of the designed building.
No matter how complicated your space is, your audience will be able to comprehend it thanks to the use of three-dimensional modeling software and the 3D architectural rendering studio skills in the creation of appealing 3D illustrations.
World Heart Beat, UK / Design: World Heart Beat Foundation x ra. / Interior rendering: RNDR
#3 Secure Your First Impression with Exterior Renderings and Interior Renderings
Envision the ideal first encounter with the competition jury or during an investor pitch. Everyone loves to see what they will get. That is why before the upcoming commission or competition entry, they request to provide 3D architectural renderings. Using the art of 3D illustration makes you effectively pitch all elements of your vision and accuracy in showing the interesting viewing angle of your building.
3D architectural visualizations can be used while participating in meetings with residents. This allows future users to understand your concepts and technical drawings. In this case, architectural renderings are a very useful translation tool between your AutoCAD files and hand-drawn sketches in an understandable way of showing your project. This also enables people to take part in the design process. Architectural renderings capture your building in one time shot and from a few angles and allow an understanding of the presented architecture.
Renders will make it simple for you to convey your ideas to future residents , during local government pitches or to your investors and clients. Collaborating with a 3D rendering studio, that has experience in a wide range of architectural rendering types like exterior images, bird view renderings or interior visualizations help you to visualize the unbuilt construction and its environment.
#4 Show Your Audience the Value You Bring
The use of fully explorable 3D renders allows customers and investors to observe all aspects of the created design elements including the lighting work. This enables them to comprehend the goals of the project with accuracy as well as the justifications for its specifications from each perspective. While helping architectural companies win and get more projects.
This 3D tool also enhances user interaction and collaboration. Before the first brick is even laid, the project audience and involved parties may see exactly what they will receive.
#5 Architectural Renderings for Marketing
3D renderings may be used as marketing collateral. They allow your prior work to shine and show your abilities. If you want to stand out from the competition and land more building opportunities, you can use quality 3D visualizations in any style needed.
Furthermore, you will always have an abundance of marketing materials at your disposal to employ in offline and online marketing campaigns if you incorporate 3D architectural visualization and render into your workflow.
International English School in Geneva, Switzerland / Design: Kraaijvanger Architects / Render: RNDR
Create Killer Design Presentations
In conclusion, with so many new architectural firms vying for potential audience attention, standing out is crucial. Design presentation is an art form every architect should use. Yes, it requires excellent communication skills as well as storytelling ability. A good set of renders with enticing lighting will certainly have an upper hand in the end. By allowing your viewers to interact with the building before it is built, you can enhance their experience.
Almost every phase of the design process benefits from 3D visuals. A render of the architectural design can improve your project presentation, help to communicate your project and its values better, and on top of that you will have long-lasting marketing materials for future use.
But How?
Look for a partner with a proven track record of creating quality 3D illustrations. That should elevate your plans while entertaining and captivating the eyes of decision-makers and customers alike.
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