Imagine Facing Strong Competition At Tenders
Architects, real estate developers or other clients, who participate in architecture tenders will review their offer alongside other competitors and their projects. In fact the architectural visualization is the first aspect commissions look for when choosing a winner.
That is why great architects’ ideas should also include quality 3D images on presentation boards during architectural competitions.
Winning Tender as the First Phase for Construction Process
Winning a first prize tender is a golden ticket for further construction process, so we know the responsibility which lay on us as a 3D rendering studio. That is why it is essential while creating 3D visualizations to present our client projects, ideas, and design demonstrating their unique advantages visually and underlining focal points of a project.
When done professionally, visual communication with 3D technology mixed with creativity can bring these benefits.
Let’s take a look at how we managed in Lentebloem in the Broekgraff tender with storytelling 3D images. Are you ready to dive in?
Tender Architectural Visualization Assignment
The assignment was to create and submit seven 3D architectural visualizations for a residential construction tender in Leerdam, Netherlands, on an agreed deadline.
We know that with each architectural competition, construction bid or tender, realistic and quality renders and images are not enough. We need to achieve more. We need to combine unique visual language ideas for images, period of delivery with the process, and quality final outcome. Then all the clients’ needs are met and design competition renders are the only part of the game among quality processing skills and on time delivery of a render studio.
1st prize tender / Lentebloem: Broekgraaf in Leerdam, Netherlands / Architects design: Bemog Projektontwikkeling x Weusten Liedenbaum Architecten / Cooperation: Municipality of Vijfheerenlanden x NatureInclusive / 3D visualization studio: RNDR
Lentebloem Tender Project: Conceptual and Visual Core
Leerdam is the glass city of the Netherlands. That is why the architects and developers’ design essence came from Karel de Bazel’s utility glass vases that were produced for Glasfabriek in Leerdam. Known as Lentebloem, it literally means ‘Spring Flower’. We used this as an inspiration to create the renderings by bringing out unique project features inspired by the local identity and history of a place.
Along with this, the project also focused on benefits of the sustainable solutions mobility concept and energy-neutral solutions designed by our clients.
The described elements, details, materials, and features were combined on architectural drawings and renderings. The aim was to present complex technical drawings on final presentation boards in eye-catching and appealing way.
3D Images Composition of Lentebloem Architectural Project
First and foremost, we focused on composition and lightning. The scenes were already chosen by the architect and client team, but our task was to create architectural 3D visualizations with details, like vegetation, people, and local fauna. All these components give horizontal and vertical rhythms and assist the client in demonstrating the architectural design in a capturing way.
Composition detail is crucial as it helps to organize the scene, while light allows the clients and us to emphasize visualization advantages and balance all elements within it.
1st prize competition / Lentebloem: Broekgraaf in Leerdam, Netherlands / Architects design: Bemog Projektontwikkeling x Weusten Liedenbaum Architecten / Cooperation: Municipality of Vijfheerenlanden x NatureInclusive / 3D visualization studio: RNDR
3D Images Light Effects Used for Lentebloem Tender
After building the scene on the exterior render above, we started setting the most suitable light. On this image the client guidelines were to create a dreamy look. Therefore, we decided on morning light, which is soft, a little magical and more subtle than noon light. The light is not too sharp and continues to showcase the textures and matter in a delicate way.
We also added minor air perspective to the rendering to achieve and visualize a cozy, safe and familiar feeling of designed residential surrounds. It brings a real-life rendering look, showing the design in realistic way but at the same time demonstrate artistic creativity.
1st prize competition / Lentebloem: Broekgraaf in Leerdam, Netherlands / Architects design: Bemog Projektontwikkeling x Weusten Liedenbaum Architecten / Collaboration: Municipality of Vijfheerenlanden x NatureInclusive / 3D visualization studio: RNDR
Other artistic 3D visualization created for the Leerdam project showed a bright daylight view, as seen in the architectural visualization above. We used the same technique: on one hand it is a realistic rendering, but on the other it demonstrates buildings in pictorial way.
It enhances the red-bricked residential exterior rendering against the backdrop of a cloudless blue sky.
Correct use of lighting effects in the visualization helps to frame the image by using shadows around objects and underline the new architectural project by lightning it. This works only in such cases as the composition elements location and the angle of scene chosen for exterior rendering above.
Sustainability and Innovative Thinking
One of the challenges of the contest participants goals were to illustrate a realistic and balanced relationship between the ecosystem and human intervention through the architecture renders, therefore extracting the design sustainability features. That is why the Leerdam residential renderings use realistic visual elements like technology and natural resources, while respecting the existing ecosystem, which surrounds the new investment.
As you can see, the residential renders visualize the concept of sustainable use of energy. This small-scale architecture is energy efficient when these homes integrate a system of sustainable energy for the PV panels, the home battery, and the charging stations for the electric cars.
Vehicles portrayed on the rendered 3D image below show designers’ forward thinking urban planning by visualizing the space suitable for parking and charging vehicles – carbon-free and sustainable. The aim is that future residents of this area will run an energy-efficient household and drive vehicles that perform the same way.
1st prize competition / Lentebloem: Broekgraaf in Leerdam, Netherlands / Architects design: Bemog Projektontwikkeling x Weusten Liedenbaum Architecten / Collaboration: Municipality of Vijfheerenlanden x NatureInclusive / 3D visualization studio: RNDR
Imagine Culture, Landscape and Nature Coexistence
The addition of environmentally friendly solutions gave us the opportunity set a focal point on showing the variety of indigenous fauna, flora, and animals.
Mostly a combination of two types of landscape architecture elements are used, namely hard landscape elements like paths, roads, impermeable spaces, and soft ones, like indigenous flora and designed plantations by landscape architects.
Here it happened on an additional level, because it was important to connect to the name of glass fabric “Lentebloem” which means “Spring is Blooming” or “Spring Flowers” by creating Spring season.
Apart from the floristic design elements, the use of ponds with native duck species or butterflies is meant to bring real life into visual communication. It also conveys the tender rendering project’s eco-friendly approach when it comes to animals.
1st prize competition / Lentebloem: Broekgraaf in Leerdam, Netherlands / Architects design: Bemog Projektontwikkeling x Weusten Liedenbaum Architecten / Collaboration: Municipality of Vijfheerenlanden x NatureInclusive / 3D visualization studio: RNDR
Visual Storytelling through Competition Architecture Portraits
We focus a lot on this factor while working with clients on each order. For us, each project is a story and the role of 3D renderings is to extract that and effectively communicate it to clients visually.
Visual Meanings of Featured Project
The idea for the architectural visualizations was to relate to the name of glass fabric by showcasing Spring. Architects, designers, and developers achieved this by giving the project name Lentebloem and we emphasized it by showing buildings during Spring season with glass elements on the buildings facades.
Look and Feel of Designed Submission
Another aspect of this project storytelling which was our focal point, was the dreamy look evoked through specific lighting and post-production effects. We adjusted the most suitable light type to extract the mood and unique atmosphere.
We used renders to encourage different emotional states. This effect is supposed to spark the feeling of your dream place to live, as well as a safe and cozy neighborhood to spend your life and raise your children. The residential area is built for families with children, so the neighborhood should be friendly and peaceful.
Target Group Addressed Visually
The housing solutions were designed for an ecological oriented target group, however with an inclusive approach. You can see this by the middle-class vehicle models that were used on exterior renderings. Specific vehicle types can add a sense of scale and create a realistic approach while building a render, which highlight the future owners of the properties.
The minor details, such as including a family, as soon on a few renders above, ensures that the environment is friendly and complete the peaceful feeling.
1st prize competition / Lentebloem: Broekgraaf in Leerdam, Netherlands / Architects design: Bemog Projektontwikkeling x Weusten Liedenbaum Architecten / Collaboration: Municipality of Vijfheerenlanden x NatureInclusive / 3D visualization studio: RNDR
Further Narrative Elements like Materials and Details
A further element of narrating the idea tailored in the architect concept was crucial. It was to integrate the glass elements which would be linking the history of this city connected to production of colorful glass sculptures. That is why you can find colorful glass elements on the facades, like on the 3D visualization above.
The use of other materials, like brick, was supposed to create cascade similar effect in terms of giving local feeling of the proposed design. Playing with the construction material by varying colors and differentiating the brick types which is the most natural material to use in Netherlands was one of them.
Lentebloem Tender Visualizations Process Summary
Working on each architecture contest project is an unique experience and rendering challenge. Each one is different. Each one has its own story and is site specific, has unique touches and is locally orientated. That is why we try to use each visual element to narrate the meanings around the designed by our clients project.
Making architecture portraits and renderings to present the top projects qualities like in Leerdam was an another first prize winning experience in our portfolio.
1st prize competition / Lentebloem: Broekgraaf in Leerdam, Netherlands / Architects design: Bemog Projektontwikkeling x Weusten Liedenbaum Architecten / Collaboration: Municipality of Vijfheerenlanden x NatureInclusive / 3D visualization studio: RNDR
Working with Professional Rendering Studio
The professional rendering studio is able to make the architectural project to stand out from the crowd through visual communication. It is a visual bridge between projects and technical drawings and factor who create final during constructions bid and tender presentations.
These 3D visualizations make your projects not only attractive but informative too. They can effectively communicate architectural design in such a way that shows project advantages and expertise.
3D visualization is very often the project presentation’s driving force during architectural competitions, as 3D visualizations open up fresh opportunities to present your projects as an architect and designer.
How do We Work on Architecture Tender Visualizations?
When it comes to tender visualizations, we want to ensure that your portraits are striking. Therefore, we call them architectural portraits rather than renderings or visualizations.
We use the word “portrait” as it refers to art as well as the craft, and adds an artistic approach which we work along. This word aims to balance all the elements in the created images frames.
From our experience, balance is the key within each visualization – it brings together materials, form, matter, and elements, and underlines project buildings’ features, like light and shadow. Thus, all components that affect and building the final visual outcome.
More of our works you can check out on website, by clicking this link.
Veni, vidi, vici!
This is how we suggest our client to take part in tenders, competition, and constructions bids: to allow the architectural tender jury see your project through quality visualizations and to win!
Win with us by ordering 3D visualization of your future competition or tender. Just click here to email us and we will guide you further.
