Do Marketing Materials Improve Property Sales?
If you’re a real estate developer, you know that marketing is essential to leading your business to success.. After all, no matter how great your project is, it won’t sell itself.
There are many ways to market a real estate development, but one of the most effective is through the use of real estate renderings.
Using eye catching visuals, floor plans or virtual tours is one of the best ways to show what your property has to offer to potential customers. People buy with their eyes, that is why 3D rendering services are handy during the selling process.
Why Should You Use Real Estate Renders? Find Your Why.
3D rendering is a marketing image that can be used to give potential buyers a realistic idea of what the unbuilt property will look like when it’s completed. It showcases in 3D not only the floor plan, but the whole property in detail during the preselling real estate stage. Real estate 3D rendering will present to your customers what their house will look like in reality, before the construction process starts.
If you are eager to know more, read this article about Real Estate Renderings: Bringing the Power in Marketing
Glass Cube, St. Margrethen, Switzerland / Real estate 3D rendering: RNDR
What Are the Benefits Of Marketing With 3D Rendering?
Marketing needs to use effective content which can be provided by 3D rendering visuals, particularly in the real estate industry, where the appearance of investments is the most important factor. The 3D rendering can be used not only as a marketing solution, but also as a powerful tool to sell properties and provide support during overall selling process.
3D rendering experiences covers not only almost every aspect of the buying process, but also allows to market and to sell properties of any type of investment, from large projects and townhouse projects to residential houses, investments under construction, renovation projects and more.
Let’s take a look at some of the reasons why real estate renderings are so important as a marketing tool in real estate developments.
Rivium Oasis / Architects: Klunder Architects x LAP Landscape & Urban Design / Real estate renderings: RNDR
#1 Real Estate Renderings Help Potential Buyers Visualize the Development in Detail
One of the biggest challenges in real estate development marketing is helping potential buyers visualize what the finished product (for example house, office, renovation building etc.) will look like. This can be difficult because more often than not, all that exists is an empty lot, an unfinished building or unfriendly technical drawing. Does this struggle sound familiar?
This is where real estate rendering brings not only visual benefits, but also profits in the sales process. Property 3D renderings can be used as a major selling point to show potential clients what the development will look like when it’s completed.
Luxurious Villa in Messila, Kuwait / Design: Aisha Ameen Design / Real estate rendering: RNDR
#2 Leverage Your Sales with Real Estate Renderings as 3D Marketing Content
Real estate renderings evoke interest by presenting the property in detail without the high cost of construction. Even before the construction has started, showcasing the property through high-quality photorealistic renderings and rendering experiences can attract more investment and bring you to refinance your investment cost. For example, a rendered house with furniture and detail will bring your architectural project presentation to a whole new level in closing deals.
Quartier 27 – Apartment Units in Lauf an der Pegnitz, Germany / Architects: 93 Gruppe Immobilien / Real estate 3D rendering: RNDR
16 storey building in Bellevue, Washington, USA / Design: Katerra Inc. / Real estate renderings: RNDR
#3 Help Real Estate Agents Stand Out From the Competition
You are probably not the only one developing new property. There’s likely to be other developers who are working on similar projects in your area. This is where real estate rendering experiences can really help you stand out from the competition and boost your conversion results.
By using 3D rendering services with the creation of marketing materials and collaterals, you’ll be able to show potential clients what sets your development apart from all of the others in detail. It’s an excellent way to shorten the buying process, because there are fewer questions and steps to coordinate, especially when you choose a real estate rendering company that knows how to create a story out of an image and use artistic visual communication tools.
Mein Boschweg in Roth, Germany / Architecture and design: 93 Gruppe Immobilien / Real estate renderings: RNDR
What Type of 3D Renderings Can be Used for Marketing Purposes in the Real Estate Industry?
There are four main types of properties rendering experiences, namely exterior and interior design renderings, 3D floor plans and virtual tours, and fly throughs or animations.
All types of architectural renderings are important in marketing a real estate property because they give your clients a complete picture of the unbuilt project. These are the most commonly used 3D renderings of properties. Let’s take a closer look at them.
#1 Exterior 3D Renderings
Exterior renders are the core tool in marketing a property and your business, because they show potential customers what the property looks like from the head-on view outside. It gives the first impression and glimpse of a house or any other property you are selling or renting. This is important because the potential buyer will want to know what the neighborhood looks like and get a sense for the property’s curb appeal.
Show Your Development Scale and Size
Exterior renders also give potential buyers an idea of the size and scale of the property, which is important in making a decision about whether or not to purchase it.
Geestgaerde, Naaldwijkst in Netherlands / Real Estate Agency: Maison Management / Real estate rendering company: RNDR
#2 Interior 3D Renderings
Interior renders are just as important as exterior ones. Potential customers want to not only know what the outside of the property looks like, but also what the inside looks like. Interior renderings give potential clients a sense for the layout of the house or office space, as well as an idea of how much natural light it gets.
Furthermore, it allows potential buyer to envision themselves living or working in the space, which is an important factor in making a purchase decision.
Communicate Your Interior Design in 3D
3D rendering of interiors provides real estate agents with an effective means to communicate design ideas for preselling properties The rendering displays the project of interior designers like texture, space layout, color choices, furniture and how light will be working in the interior during the day.
Moreover, it ideally captures the real sense and conveys the balance between spatial form and functions on interior rendering.
Bisonspoor 332 in Maarsen, Netherlands / Architects: Dura Vermeer x Klunder Architects / Real estate rendering: RNDR
#3 Real Estate CGI Allows Creating Comprehensive 3D Floor Plan
In traditional photos the ability to see the entire house interior is just impossible. In the real estate sector 3D floor plans are an effective tool in demonstrating prospects the entire layout unbuilt property in a photorealistic and easily understood visual format.
Grasp Them with Your Design!
A 3D plan helps viewers understand and exactly see how much space there is within each room and how a possible layout is achieved. It supports separated listings because not all real estate professionals use this CGI solution.
Geestgaerde, Naaldwijkst in Netherlands / Real Estate Agent: Maison Management / Real estate floor plan rendering: RNDR
Give the Overall Glimpse through a 3D Floor Plan
With one glimpse, they show what interiors look like in real life. You can show them either as axonometric view, a view of a room or floor from above. Here are a few examples of them, which we had the pleasure to create for one of our realtor clients. They work well with exterior high-quality renders, that is why we’ve created exterior renders and floor plans as a package. After clicking on the floor on exterior rendering, you can go into the 2D and 3D floor plans.
At the end of day it leverages your sales results and boosts your results, because images help to show the project in easy way to your audience.
#4 Virtual Tours, Fly Throughs, and Animations
These motion solutions can draw more interest to properties and generate more sales through the immersive experience they deliver. It is a fast and easy way for real estate agents to showcase buildings and close more deals.
Viewers can take a virtual tour, look at the interior and exteriors, and show them to their family and friends. This increases your exposure as a whole. Whether this is during the selling presentation, browsing the property company’s website or through their social media, they’re easy to share and upload.
A Picture is Worth a Thousand Words – Use It
3D rendering experiences are an essential and powerful tool in marketing properties because it allow potential buyers to see exactly what they’re getting for their money.
Exterior and interior renders are both important in giving potential customers a complete picture of your house. With realistic previews and photorealistic renderings of what property will look like in real life, you’ll be able to get more leads and sell more units, before they are built.
Entice Them with Immersive 3D Rendering Experience
There are many benefits to 3D visualizations in the marketing real estate industry. If you’re planning a new investment, make sure that to use renderings in marketing. Keeping the head-on view will help you attract more buyers and sell more units though an immersive experience which comes from 3D renderings.
Private house, Amsterdam in Netherlands / Architectural 3D image: RNDR
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