Our Case Study: Crafting Nature in Urban Design – Renderings for Tender De Kwekerij,  Doetinchem, with 2nd Prize Won

Visualizing De Kwekerij: Tender Renderings Assignment

Embarking on the visualization of De Kwekerij, an architectural project in Doetinchem, Wijnbergen, our team was tasked with a critical mission: to create three storytelling renderings that would encapsulate the project’s essence and let it stand out in a highly competitive tender landscape.

Leveraging the expertise of opZoom architecten, Buro Poelmans Reesink, and Janssen de Jong Projectontwikkeling, we meticulously tailored each rendering to fulfill their vision, knowing these architectural 3D images would be pivotal in winning over the jury’s favor.

This article will guide you through the visual narrative that highlighted green, nature-inclusive living and swayed the tender board’s decision – without revealing all. Find out the impact of these compelling 3D images on the project’s nomination. Discover how renderings for the tender of De Kwekerij Doetinchem adeptly illustrated a future community intertwined with nature, winning second place in a distinguished competition.

Tender De Kwekerij Doetinchem, Netherlands - archviz 01

2nd prize in architectural tender / Tender De Kwekerij, Doetinchem, Netherlands / Architects and designers: opZoom architecten x Janssen de Jong Projectontwikkeling x Buro Poelmans Reesink / Fostering a social interaction process in green spaces and diversity of housing inhabitants addressed visually with aesthetically appealing 3D renderings: RNDR

Proposal Characteristic of the Tender of De Kwekerij in Doetinchem

Nestled in the unique natural setting of Doetinchem, the De Kwekerij proposal stands as a testament to harmonious residential development. Here, former sports fields, including a golf course and cow pastures, make way for a green district that echoes its agricultural origins and proximity to the city’s former tree nursery.

The renderings vividly capture the following:

  • the natural and agricultural identity of the area
  • the role of the neighboring Kapperskolk and its water experience in the new district’s design
  • the commitment to uphold the green-blue character that defines the location.

The Role of 3D Renderings during Tenders

Renderings are far more than mere illustrations. They are the bridge between imagination and reality during the tender process. They breathe life into design concepts, accentuate unique features, and forge connections with tender juries on an emotional level.

These visual narratives are critical in tender submissions, serving as a compelling visual representation that can sway decision-making and set a project apart from its competitors.

How did 3D Renderings for Tender De Kwekerij,  Doetinchem Support Design Teams?

3D renderings were pivotal in articulating the De Kwekerij urban development proposal, highlighting its integration with the natural environment and sustainable, community-focused design.

The De Kwekerij visualizations depicted a harmonious blend of residential spaces with nature, through features like communal green areas, fauna-inclusive elements, and sustainable architecture for a diverse demographic.

Visual storytelling through renderings played an essential role in the tender process, influencing the jury’s decision by presenting a quality depiction of the proposed development’s vision with the vent of functionality and sustainability solutions.

Proposed Development Fitted in Existing Context Presented on 3D Images

The De Kwekerij proposal is a symphony of urban planning and natural beauty, as showcased in the architectural 3D image below. The development melts with its surroundings, growing organically from the existing green fabric. Natural gardens, playgrounds, and urban gardening areas are depicted in harmony with the natural landscape, while the transition from park to neighborhood is illustrated with a focus on ecologically green zones and thoughtful access points, ensuring a delicate balance between the built and natural environments.

Tender De Kwekerij Doetinchem, Netherlands - archviz 03

2nd prize in architectural tender / Tender De Kwekerij, Doetinchem, Netherlands / Architects and designers: opZoom architecten x Janssen de Jong Projectontwikkeling x Buro Poelmans Reesink / Proposed development integrated in existing context: RNDR

The Benefits of Living with Nature and Nature-Inclusive Solutions on 3D Visualizations

Nature-inclusive solutions in urban planning offer benefits such as promoting biodiversity, enhancing residents’ well-being, and fostering a sense of community and connection to the environment. They contribute to the creation of healthier urban ecosystems as well, in Netherlands, but not only.

De Kwekerij’s residential area is a canvas where life intertwines with nature, an ethos vividly captured on 3D renderings. These 3D visualizations paint a picture of a community immersed in greenery, where the natural appearance of green areas is preserved and the transition on the nature-culture axis is expressed through architectural language.

Additionally, this vision of creating green spaces and fostering sustainability is not merely a design choice but a way of life ingrained into the community’s fabric.

#1 Living in Nature (without Private Gardens) on 3D Renderings

The concept of living in nature is artfully depicted in architectural renderings, where the lack of sharp private gardens is compensated by direct access to surrounding natural spaces. Terraces adjoin lush greenery, while diverse garden details and elements enhance biodiversity.

Additionally the architectural images highlight communal urban gardening areas and natural playgrounds concept, fostering a sense of community and connection to the environment.

#2 Fauna Inclusivity and Coexistence on 3D Renderings

Fauna inclusivity is more than just a guideline in urban development plan. In De Kwekerij’s proposal, it’s a visible designer’s commitment presented in renderings. Nest boxes for birds and bats, ventilating facade openings, and insect-friendly porous materials are among the details that showcase a habitat where wildlife thrives alongside human inhabitants, creating a coexistence that is both responsible and respectful.

#3 Sustainable Architecture on 3D Renderings

Sustainable architecture takes center stage in communication through 3D images, where wooden facades and extensive green rooftops merge seamlessly with the landscape. The tender renderings reflect a commitment to environmental stewardship and sustainability, showcasing homes designed with circular, nature-inclusive materials and features such as robust green roofs and rainwater management, highlighting the project’s sustainable ethos and natural beauty.

#4 Kapperskolk Influence on Water Theme of a Tender Proposal

Kapperskolk’s proximity greatly influences the water theme of the De Kwekerij proposal, a narrative captured in 3D images. Retention ponds double as playgrounds, while rainwater collectors are integrated into the landscape design, emphasizing the project’s dedication to preserving the area’s aquatic character and enhancing its green-blue essence.

The Kapperskolk is significant in the De Kwekerij proposal as it shapes the water theme and influences the design aesthetics to preserve the area’s aquatic character.

Tender De Kwekerij Doetinchem, Netherlands - archviz 02

2nd prize in architectural tender / Tender De Kwekerij, Doetinchem, Netherlands / Architects and designers: opZoom architecten x Janssen de Jong Projectontwikkeling x Buro Poelmans Reesink / Nature-inclusive solutions presented on a 3D visualization: RNDR

Interesting Layers of Transitions with the De Kwekerij Tender Proposal

De Kwekerij showcases a masterful blend of private and public realms, with layers of transitions that are both physical and conceptual. The diverse housing options, which include owner-occupied and rental properties, are visually represented to convey a spirit of equality and democracy, fostering a cohesive community feel.

#1 Natural Inheritance Divisions Enhancing Understanding through Visuals

3D renderings illustrate nature-friendly boundary divisions that enhance privacy while contributing to the area’s natural value. The visuals help us understand how loosely growing hedges and stacking or braiding natural materials can serve as a habitat for local fauna, fostering a living environment where humans and wildlife coexist harmoniously.

#2 Ownership Divisions as Equal

The 3D images of De Kwekerij do not discriminate between owner-occupied and rental properties, presenting them in the same style to emphasize unity. Community spaces are designed to foster a communal spirit, with no distinction made based on ownership, a vision that is clear and compelling in the rendered visuals.

Fostering Social Interaction – Green Spaces and Community on De Kwekerij Visualizations

Green spaces in De Kwekerij are more than just aesthetic features. They are catalysts for community engagement and social interaction. Our renderings showcase how inclusive design strategies and varied landscape features can foster social connections among residents.

Accessible and flexible green areas are depicted as hubs for socializing, illustrating the project’s commitment to encourage social interaction and community vitality.

#1 Sustainable Design for Recreation on 3D Renderings in De Kwekerij

The renderings of De Kwekerij’s recreational areas reflect a commitment to sustainable design. They illustrate how biophilic urban planning can integrate natural elements into urban environments, addressing environmental challenges and promoting healthier ecosystems, all while ensuring that these spaces are functional and visually appealing.

#2 Integrating Wildlife Habitats into Urban Spaces on 3D Renderings in De Kwekerij

3D renderings reveal how wildlife habitats can be woven into the urban fabric of De Kwekerij. Green belts, fresh-air corridors, and natural waterways are visualized, highlighting design strategies that support a diverse array of fauna.

The tender visuals underscore the importance of biodiversity conservation within urban landscapes, featuring corridors that connect isolated green spaces and facilitate wildlife movement.

#3 The Importance of Accessibility

Accessible design is paramount in the De Kwekerij renderings, emphasizing the importance of inclusivity in green space utilization. The visuals showcase:

  • Pathways designed to cater to a broad range of mobility needs
  • Seating options that are accessible and comfortable for all
  • Amenities that are designed with inclusivity in mind

These features ensure that all visitors and inhabitants, regardless of age or ability, can enjoy the park’s offerings and communal spaces to the fullest.

Diversity of Housing Inhabitants Addressed on 3D Renderings

The De Kwekerij proposal is visualized as a mosaic of diverse housing types, catering to the diverse needs of a variety of inhabitants including starters, seniors, and families. This diversity enriches the living environment, inviting a varied mix of residents to call this development home, as portrayed in the 3D renderings.

The De Kwekerij proposal addresses the diversity of housing inhabitants by offering a range of housing types tailored to different segments of the housing market, addressing a varied and vibrant community needs.

Visual Storytelling through Competition Architecture Renderings in the De Kwekerij Proposal

The competition renderings for De Kwekerij are more than mere representations of architectural design. They are chapters of a visual story that captures the essence of the proposed development. With a strategic selection of perspectives and detailed craftsmanship, these 3D images offer a glimpse into the envisioned future, where architectural innovation and the natural environment coexist harmoniously.

#1 Look and Feel Play of Designed Submission Presented through 3D Renders

3D renders evoke a sense of enchantment, with fairytale-like lighting and post-processing effects that draw viewers into the heart of De Kwekerij’s design. This visual approach imbues the project information with an inviting aesthetic, allowing the essence of the proposal to resonate deeply with all who encounter it.

#2 Target Group Addressed Visually in the De Kwekerij Proposal

In the De Kwekerij proposal, each rendering is tailored to resonate with the target demographic. The visuals include:

  • Families enjoying communal areas
  • Seniors relishing in serene gardens
  • Children being transported into nature’s playground, sparking their imaginations
  • Future residents being assured of a life enriched with comfort and community

#3 Aesthetic Appeal Meets Functionality in the De Kwekerij Proposal

Aesthetics and functionality converge in the De Kwekerij proposal, as the renderings depict a living environment that is as beautiful as it is practical. Each architectural detail is envisioned to enhance both the visual appeal and the residents’ quality of life, creating spaces that are not just visually stunning but also sustainable and conducive to well-being.

How Do Renderings Influence the Decision-Making of a Tender Board?

Renderings contribute to the tender process by visually representing the proposal, highlighting design features, and evoking an emotional connection with the tender board. This can give the proposal a competitive edge.

The power of renderings in influencing the tender board’s decision-making process cannot be overstated. By providing immersive visual experiences and storytelling, renderings communicate the project’s unique aspects effectively, fostering an emotional connection that can sway the board’s verdict.

They serve as a testament to the design team’s technical proficiency and conceptual vision, playing a crucial role in the success of tender submissions.

Final Thoughts on Bringing the De Kwekerij Project to Life with 3D Images

Reflecting on the journey of the De Kwekerij project, it’s evident that 3D renderings were instrumental in conveying the design vision to the jury in one time shot. They illustrated an inclusive design, highlighted the designers’ vision, and provided a detailed visual representation of the project. These renderings were not just about presenting an understanding of the proposal – they were the cornerstone of communication that vividly brought the project to life, allowing the judges to envisage its enchanting ambiance and potential.

Their ability to convey the essence and potential of De Kwekerij was instrumental in securing the 2nd place in the competition, affirming the profound impact of visual storytelling in architectural design.

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Malgo Widaj

Malgo Widaj

founder and owner of RNDR, art director, and head of all operations at RNDR

After 10 years of designing public spaces around Europe in both projects and competitions, a desire was born to start an international atelier with an inclusive and sustainable approach, that focuses on meaningful beauty creation driven by tech. And it happened!

Now RNDR teams are helping product designers, architects, and developers around the globe to increase visual communication through storytelling images, improve media presence, win project competitions or leverage sales through rendering experiences.

DO YOU HAVE THE TIME AND SKILLS
TO CREATE HIGH-QUALITY RENDERS?

DO YOU HAVE THE TIME AND SKILLS
TO CREATE HIGH-QUALITY RENDERS?